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Hashtag Trending Sept. 15 – Apple’s ad placements; AT&T’s new 5G network only available for new phones; Twilio cuts staff


Apple plans for brand spanking new advert placements in its App Retailer, AT&T’s new mid-band 5G community will solely be out there for brand spanking new telephones, and Twilio makes cuts to its employees.

That is all of the tech information that is trending proper now. Welcome to Hashtag Trending. It is Thursday, September 15, and I am your visitor, Samira Balsara.

Apple has plans to launch new advert “placements” as early as the vacation season, based on a message despatched to builders earlier this week, inviting them to an internet session to encourage them to purchase advertisements. Apple is increasing its promoting stock, which is targeted on its App Retailer, CNBC reported. Over the previous few years, the corporate’s promoting stock has been restricted to 1 unit within the Search tab on the App Retailer and one on the search outcomes web page. Nonetheless, with new alternatives coming to Apple’s Search Adverts, builders will quickly be capable of promote their apps throughout the App Retailer for extra engagement with clients. The message to builders didn’t specify precisely the place the brand new advert placements can be supplied, however in July Apple introduced it was planning to develop its menu. The growth featured an advert unit on the “In the present day” tab, which is the entrance web page of the App Retailer in addition to a further sponsored unit on app product pages beneath the banner “You May Additionally Like.”

AT&T’s new mid-band 5G community will solely be out there for brand spanking new telephones just like the iPhone 14. Older units just like the iPhone 13 and Galaxy S21 will not get the beforehand promised mid-band updates. The corporate spent some huge cash earlier this yr to get this new mid-band spectrum, which operates round 3.45GHz. This block of the airwaves was once reserved to be used by the army, however it was launched for business use and auctioned by the FCC in January. AT&T spent $9.1 billion on licenses. Final month, when AT&T introduced its plans to roll out 3.45GHz, it famous that older 5G units, such because the iPhone 12, iPhone 13, Galaxy S21, and Pixel 6 would be capable of benefit from the brand new spectrum following an replace. Now, AT&T is backtracking on its earlier assertion. AT&T’s up to date mid-band compatibility listing is rather more slender, based on an article by Excessive Tech. Solely customers of newer telephones just like the iPhone 14 or any mannequin of the Galaxy S22 will get one of the best from AT&T’s upcoming 5G rollout.

Yesterday, Twilio, a cloud communications platform, mentioned it plans to chop its employees by almost 11 per cent. Twilio is without doubt one of the newest to hitch tech firms in downsizing. Twilio had employed aggressively all through the pandemic to cater to booming demand for cloud service suppliers from companies seeking to function amid lockdowns. Worker rely jumped to 7,867 by the tip of 2021 from 4,629 in 2020. Tech firms corresponding to Snap and Shopify have made comparable strikes not too long ago as they try to manage the impression of decrease demand amid record-high inflation.

A Chevy Corvette electrical car prototype made by Motorola within the 90’s was not too long ago found at a salvage yard sale in Illinois. An article from The Drive revealed that Motorola constructed a totally purposeful Chevy Corvette prototype. The automotive found in Illinois was an intact C4 Corvette with a battery-electric drivetrain, with official Motorola markings all around the automotive. Moreover, stacks of inner Motorola paperwork on the mission had been additionally found. The automotive itself would not run however, based on the article, it appears to be powered by an unknown quantity of deep-cycle batteries. The paperwork that got here with the automotive place the event of the automotive in 1992 or 1993.

That is all of the tech information that is trending proper now. Hashtag Trending is part of the ITWC Podcast community. Add us to your Alexa Flash briefings or your Google Dwelling every day briefing. Ensure that to join our Every day IT Wire e-newsletter to get all of the information that issues immediately in your inbox day by day. Additionally, catch the following episode of Hashtag Tendances, our weekly Hashtag Trending episode in French, which drops each Thursday morning. When you have a suggestion or a tip, drop us a line within the feedback or by way of e-mail. Thanks for listening, I am Samira Balsara.



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