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New Apple Leak Doubles Down On iPhone 14 Release Surprise

The iPhone 14 vary will supersize the successor to the iPhone 13 Mini, however doubts surrounding the handset’s title at launch proceed to develop.

For greater than six months, leakers massive and small have been united concerning the branding for Apple’s new and extra inexpensive 6.7-inch smartphone: the ‘iPhone 14 Max’. However this was referred to as into query final week when the title ‘iPhone 14 Plus’ surfaced, and now a picture of alleged iPhone 14 instances has doubled down on this branding.

Initially posted on Weibo [post now removed]the picture was shared by a dependable Apple insider Duan Rui. It exhibits instances labeled for 4 fashions: iPhone 14, iPhone 14 Professional, iPhone 14 Plus and iPhone 14 Professional Max.

And the large issue right here is DuanRui. The leaker has a robust monitor report on this space, having beforehand shared case packaging for the iPhone 12 lineup, which revealed the ‘iPhone 12 Mini’ branding that Apple subsequently confirmed at its launch occasion.

If right, the instances additionally verify two different key launch particulars. First, the brand new iPhone 14 Plus and iPhone 14 Professional Max would be the identical measurement (broadly reported as 6.7-inches). Second, iPhone 14 Professional fashions is not going to solely proceed to have three cameras versus the 2 on customary fashions but in addition bigger digicam modules. This ties in with leaks of upper decision sensors within the new flagships.

And whereas branding will not be the most important concern for customers, it’s a important choice for Apple whether it is to keep away from confusion at launch. Furthermore, the corporate has already proven its hand with the naming of its M1 chips, with the Max model reserved for a higher-performing chip than the M1 Professional.

Given the iPhone 14 Plus may also sport final yr’s processor, a method now tipped to proceed with customary fashions for the foreseeable future, throwing Max in there makes little sense. Apple additionally has precedent with the Plus model, the place the iPhone 8 Plus sat under the iPhone X, associating it extra with measurement than elite standing within the vary.

Sure, you could care extra about iPhone 14 battery capability and updates on rumored value will increase, however Apple’s choice right here shall be seen for years to return. And it would simply prevent hours on the cellphone attempting to demystify the vary to family and friends.


Observe Gordon on Fb

Extra on Forbes

MORE FROM FORBESApple’s New iPhone 14 Max Might Outlast The Professional Max


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