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Patagonia Owner Releases Control Of Company To Ensure Profits Are Used To Protect The Global Environment

In a press launch on Wednesday, Chouinard stated, “It has been a half-century since we started our experiment in accountable enterprise.

“If we’ve got any hope of a thriving planet 50 years from now, it calls for all of us doing all we are able to with the assets we’ve got. Because the enterprise chief, I by no means needed to be, I’m doing my half. As an alternative of extracting worth from nature and remodeling it into wealth, we’re utilizing the wealth Patagonia creates to guard the supply. We’re making Earth our solely shareholder. I’m lifeless critical about saving this planet.”

Patagonia is now owned by the Patagonia Objective Belief and the Holdfast Collective, which is able to management the corporate’s course and guarantee each greenback not reinvested into the corporate is used to ‘shield the planet’.

It signifies that upwards of $100 million a 12 months can be donated via the association.

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