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Vegemite: Limited-edition labels, tribute to tennis great Ash Barty


Australia’s favourite unfold Vegemite is launching a limited-edition vary of fan favourite meals that may be made utilizing the enduring taste as an ingredient.

The particular Vegemite jars and squeezy merchandise will hit grocery store cabinets on Thursday and have a rotation of the six “Mitey Meal” labels.

Nachos, bolognese, pizza, stir fry and pho are all meals which have been reinvented by Australians utilizing the enduring unfold.

One of many jars will characteristic a nod to lately retired tennis nice Ash Barty, who has proudly shared his tackle a basic rooster parmigiana – the Barty Parmy.

The limited-edition labels characteristic a scannable QR code, which reveals a recipe for every meal on the jar.

“The Mitey Meals labels replicate how Vegemite can add a uniquely Aussie style to much-loved recipes,” Vegemite advertising supervisor Jess Hoare stated.

“We apologize prematurely if including Vegemite to meals was your well-kept secret ingredient.”

Whereas many say you’ll be able to’t go previous the simplicity of vegemite unfold on a slice of toast over a coat of butter, the brand new vary highlights the versatile methods Aussies use the unfold.

In a Fb ballot carried out in August, the model discovered that of all of the artistic methods to make use of vegemite of their meals, bolognese was the clear winner.

The bulk (60 per cent) of respondents stated they liked utilizing Vegemite of their cooking, whereas the opposite 40 per cent had by no means tried it however have been eager to start out.

Vegemite lovers shared a few of their favourite methods to make use of the unfold within the feedback.

Gravy, soup, scones, cheese puffs and chocolate truffles have been amongst a number of the concepts that did not fairly make the reduce within the new vary.

Mitey Meals shall be accessible in all main supermarkets within the 150g, 380g and 560g jars in addition to the 200g and 350g Squeezy merchandise.

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